In this online course, you'll learn everything you need to create dynamic product videos with only your smartphone!
It doesn't take much to create compelling videos, and in this module, you'll learn to create videos that show off your art or handmade products in motion. (Even if your pieces don't technically "move.")
Perfect for quirky videos and creative storytelling, this module will help you embrace the power of stop motion to bring some fun into your product videos.
In this module, you'll learn how to show your products in action, While potentially keeping yourself off-camera by harnessing the power of explainer text and voiceovers.
Learn to get comfortable on camera so you can share and talk about your products.
Help your customers make better decisions by creating videos that compare and contrast the various art or products in your line.
What kind of equipment do I need for this class? Do I need a fancy camera? What about editing software?
You do not need a fancy camera for this class, it's designed to be done just using the video camera on your smartphone! Of course, if you have another camera you love, you're more than welcome to use it, but when when it comes to quickly and easily making great video, your smartphone really is the best option! And in this class, we'll focus on using the basic editing software that comes with your phone, plus an inexpensive app or two to make editing easier.
You will also want a tripod to secure your smartphone, and depending on your space, some simple, inexpensive additional lighting, which we will talk about in the class itself!
Will video work for the kind of art/craft/products I make?
The short answer is yes! In this class, we'll be covering how to make video work for everything from two-dimensional products like paintings and prints to three-dimensional products like ceramics and sculpture to wearable products like jewelry and textiles. The goal with this class is to help you find the types of video that work for you and your products!
I’m not comfortable appearing/talking on camera. Can I still create video for my product pages?
Yes! We'll actually start the class focusing on lots of different types of videos that don't require you to be in them at all! There are a few types of videos I'll share in this class that might involve you appearing or talking on camera, but you can simply opt to focus on the other types. That being said, I'll also share tips and tricks for getting comfortable on camera, in case you want to give it a try!
I'm not comfortable sharing videos of my process. Do I have to do that in this class?
Nope! I'm also not a fan of sharing my process online, which is why this class is all about showing your art or handmade products from the perspective of the customer! In this program, you'll focus on creating videos that show what it's like to use and live with your products, not videos that show people how they're made.
I'm not sure if my website allows video on product pages. Can this still work for me?
First off, there are lots of platforms that do allow video. Shopify, Etsy, Faire, and many others all allow for native video on product pages. But if you happen to be on a platform that doesn't allow native video, we'll also cover how to embed video from platforms like YouTube or Vimeo directly into your product pages.
Can I use the videos I create for this class on more than just my product pages?
Absolutely! In the class, I'll also cover all the other places you can use the videos that you create for your product pages, including social media, your blog, your email list, and anywhere else you might want to use them!
Will this class teach me how to use Reels/TikTok/YouTube etc?
This class doesn't cover all the various video platforms, but you will create videos that can also be used on these platforms. (And you'll get a handy cheat sheet with the different video length requirements for each platform.)
Does this class cover live video?
Because this class focuses on creating video for product pages, the focus is on pre-recorded video, not live video. You can certainly apply much of what you learned to create live videos, but we won't be discussing them specifically in this class.
Does it matter what part of the world I'm in?
Nope! You can take this class from anywhere as long as you have Internet access that allows you to stream data.
What do I need to access the lessons?
You will need a computer or mobile device with Internet. (While you can watch the lessons on your phone, I’d recommend a computer or tablet so you can see the content a little better!)
How long will I have access to the material?
You have have lifetime access to the material from the moment you join! You can work through the course at your own pace or revisit any lesson as often as needed. You'll also have access to any course updates.
How are payments handled?
After you complete check-out at shop.meganauman.com, you'll be prompted to create your account on my online teaching platform. You'll then have instant access to all the modules.
Have other questions? Still wondering if this class is right for you?
Feel free to shoot me an email at megan@craftmba.com with your questions! I’m happy to answer them!
Learn to harness the power of video to sell more of your art, craft, or handmade products!