Pricing. Nothing strikes fear in the hearts of artists and makers quite like putting a number on their work. But nothing impacts your ability to make a living from your work like price.
In this in-depth guide, artist and creative business coach Megan Auman takes the mystery and the fear out of pricing your art, craft, and handmade products.
Drawing on her experience pricing her own work and over a decade teaching pricing to artists and makers, Auman walks you through every part of the pricing process, from calculating labor and expenses to determining profit.
But pricing is about more than numbers, which is why this guide also dives deep into the mindsets and limiting beliefs that make artists and makers doubt their pricing, as well as an exploration into the perceived value and key signals that help support your prices.
In this book, you'll learn:
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How to let go of your limiting beliefs around money so you can price your work with confidence
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The basic pricing formula that ensures all your costs are covered
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How to determine the right hourly wage for you (and employees if you have them)
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Why profit matters for your business
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The importance of perceived value when setting your final price
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How to price for a range of products, including one-of-a-kind art, production craft, handmade products, print-on-demand, digital products, and classes
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And so much more!
Whether you're just starting out or you’ve been making your art for years, you’ll find practical advice to help take the confusion out of pricing everything from one-of-a-kind art to handmade products, kits, creative classes and more in this go-to guide you’ll return to again and again.
Ships within 1-2 business days from Megan's Pennsylvania studio. Delivery times vary based on location.
