A process that lets your brand voice and creative expression come through in every product photo.
A process you can turn back to again and again to launch new collections or give life to old art or product lines.
Whether you're working with a smartphone, mirrorless, or DSLR (or you don't even know what those terms mean!) this module will demystify your camera. From choosing the right options to tweaking settings to get the best image, you'll feel more confident and in control when it comes time to take photos.
When it comes to backgrounds, there's so much more than basic white and gray. In this module, you'll get creative and experiment with a variety of backgrounds (most of which are free or low cost!) to find what works best for your products and your brand vibe.
Good lighting is essential for showing off your products and setting the mood. In this lesson, you'll discover the pros and cons of natural vs. artificial light and figure out what works best for your products and brand vibe. Plus, you'll learn touse lighting for some stunning and dramatic effects.
While props aren't a requirement for great product photography, they can help set the stage and tell a story. In this lesson, you'll learn what makes a great prop (and what to avoid so they don't steal the show) and you'll mine your studio or house for props that help your products pop!
Composition is one of those less-discussed aspects that can really take your product photography to the next level. In this module, you'll learn the #1 composition rule when it comes to poetic product photography and you'll bring everything together (background, props, and lighting) to create a cohesive image.
If all the other lessons are the building blocks of poetic product photography, editing is icing on the cake. This is where you'll take the images you're creating and make them shine. Plus, I'll cover an assortment of editing tricks, from cleaning up dirt to straightening edges to getting those tricky, perfectly white backgrounds.
"Poetic Product Photography filled in the gaps for what I was missing in my product photography. It got me excited to shoot new product photos. I’ve found the fun again! Plus, my product photos are getting a bigger response on social media."
— Amy Darigol, LuvCherie Jewelry
"So many 'aha' moments in Poetic Product Photography! I don’t need a white background? I don’t need to include one photo showing the entire piece in a product listing? How freeing! Another 5-star training from Megan Auman."
— Suzanne Paynter, The Elegant Muse
Poetic Product Photography is for makers and designers selling a physical product - jewelry designers, ceramic artists, textile designers, wood carvers, candle makers, you name it! This course will also work for anyone creating small (under two feet or so) two-dimensional art. (Unfortunately, photographing larger paintings or artworks is outside the scope of this class.)
Where can I use the photos I'll be taking for this course?
On your website, product pages, blog, email marketing, and social media! In short, anywhere on the web where you need images. You can also use many of these images to put together a wholesale line sheet or apply to shows.
Do I need a special camera to take this course?
Nope! While I'll be going over the details of how to work a DSLR, you can take the class with only a smartphone. (In fact, the majority of my example images in the class were taken with my iPhone XS.)
I've been struggling to get good white background images. Will this course help with that?
In more ways than one! Throughout this course, you might realize that you don't actually need white background images at all!! (What a relief!) But in case you do, I'll also show you my editing tricks for getting a crisp, white background, without having your art or products look blown-out.
Does it matter what part of the world I'm in?
Nope! You can take this class from anywhere as long as you have Internet access that allows you to stream data. All the lessons are recorded, so you can watch them at a time that’s convenient for you!
How should I expect to spend on this course?
Videos range between 15 and 35 minutes, depending on the topic. Each lesson also includes homework. But don't worry - this isn't pointless homework. Everything in the class is guiding you towards creating images you can actually use in your business!
How long will I have access to the material?
You have lifetime access to the course material, so you can revisit any time you're feeling stuck or need a creative boost.
How are payments handled?
You can pay securely using your credit card or PayPal. If you chose the payment plan option, you will be required to pay by credit card.
Have other questions? Wondering if this class is right for you?
Feel free to send me an email at megan@craftmba.com with your questions! I’m happy to answer them!
It's time to take your product photography to the next level.